Launched only recently, Cosi Towels was started out of a need for something co-founders and sisters Tina and Jo Randello were looking for but could not find.
“The idea of Cosi came about when my sister Jo and I were on the lookout for bath towels for our little ones,” says Tina. “We couldn’t find what we were looking for―something soft and luxurious to touch, playful design wise for the kids but also stylish and colourful that we would be proud to leave hanging in the bathroom all day. We have always talked about creating a business we are passionate about and so Cosi was born.”
Cosi Towels are 100 per cent cotton and generously full sized, despite being for little ones, so there’s plenty of cuddling room in every towel. They are irresistibly soft, super absorbent and boast a designer look and colour palette.
“Bath time has always been a really special time in our homes, it’s that coming together after a full day and the time to start relaxing and reflecting on what we’ve enjoyed most. So taking inspiration from what our children love to do most, like jumping in puddles, playing with paint, and collecting interesting objects in the garden was the design spark for our first collection,” Tina explains.
“Family is core to Cosi. It’s the foundation of who we are―being a sister duo. It’s what inspired our brand name Cosi which honours our Italian heritage, meaning ‘like this.”
Cosi launched its website (cositowels.com.au) earlier this month and the sisters have been blown away with the response from consumers, retailers and the media. The official launch is at Life Instyle Melbourne.
“We visited the show last year as visitors while we were developing Cosi behind the scenes. We loved the boutique and super stylish look and feel of the show and were really excited about making it our launching pad.
“Most of what’s happened since our website launch has happened in the digital world, [so] we are really looking forward to getting Cosi towels into the physical world at the show. We know the touch and feel of Cosi will speak for itself and we are so excited to share our story, meet other small business owners and get feedback on the collection,” she adds.
By Marion Gerritsen
