As we are approaching September, people will start heading outdoors more often to enjoy the warmer weather and have picnics, long lunches and dinners in the sun.
From tomorrow 4 August, consumers can now get stylish but reusable picnicware from Coles through its loyalty program, providing a sustainable alternative to the single-use plastic tableware the retailer removed from shelves earlier this month.
Coles chief marketing officer, Lisa Ronson, says Coles’ latest loyalty program provides customers with a timely opportunity to replace their disposable tableware and collect a range of reusable picnicware to enjoy dining inside or outdoors.
“Through our loyalty programs we have given customers the ability to collect great quality, stainless steel cookware, knives and now reusable picnicware to add to their homewares collection while providing more value at the checkout when they shop at Coles,” she says.
“These campaigns have been incredibly successful and we think it’s because customers respond to products that are practical, timely and useful for their home.”
Light enough to carry around in a picnic basket, the multipurpose picnicware bowls and plates are also perfect for families to use at home as they are durable, dishwasher-safe and sturdy, adds Ronson.
“Now that we’ve stopped selling single-use plastic plates and bowls, we want to make life easier for our loyal shoppers and reward them with a beautiful range of picnicware that is designed to be used time after time again, whether you’re dining at home with kids, a backyard barbie or going to a picnic in the park.
“The range is redeemable from only 10 credits, so customers will be able to collect the entire range quickly through their weekly shop.”
The range of picnicware is also available to purchase in store while stocks last, starting from $10 for a set of two 10cm dipping bowls.
