In a move that won’t please everyone as small businesses are coping with the continuing fallout of Covid-19, Coles has decided to expand its baby range with more than 150 new baby and kids products.
In what it calls the biggest shake-up to the category in years, new items include bamboo feeding accessories, limited edition clothes and toys as well as Little Tikes toddler toys, play pens and baby monitors as part of Coles’ Best Buys range.
It is also cutting the price of leading brands by up to 50 per cent over the next four weeks. Coles general manager for health and home, Jonathan Torr, says the in-store and Best Buys range will inspire customers with new and exciting baby and kids items not normally available at Coles.
“We’re excited to announce that our very popular Coles Best Buys program is now available online―this means no heavy lifting in-store for customers and products will be delivered to your door with your groceries,” he enthuses.
“We hope to add more online stores in the coming months.”
Coles Best Buys is available online in 25 locations across Australia, so customers can get their hands on some great bargains before they fly out the door, he adds.
There is a limited edition range of durable drink bottles, plates and lunch containers featuring Peppa Pig and Paw Patrol as well as a multifunctional baby monitor and the Dreambaby 3-in-1 Converta play pen. The range also includes Little Tikes First Fridge and First Oven, featuring realistic sounds and lights to encourage imaginative play and a collection of sustainable products.
“The new baby range and slashed prices across the baby aisle are another way we can provide more value to our customers when trying to manage the weekly shopping budget for their growing family.
“With up to 50 per cent off selected products like Huggies nappies, Ecostore, Aveeno Baby and Johnson & Johnson bath and body products, we hope to support new families at a time when Aussies are doing it tough,” Torr says.
