Mother’s Day is one of the most popular days of the year and for many people it means spending quality time with their family. However, for some women who run their own business this is easier said than done.
In our Mother’s Day digital magazine we talk to 5 entrepreneurial women who combine motherhood with a successful career. Lisa Carrick (Enjoy Lighting), Paula Opfer (Axis Toys), Helen Armstrong (Apsley & Co), Adele Basheer (Intrinsic) and Kim Good (Import Ants) give us the inside story on page 22.
In our wholesaler profile we talk to Leanne Haining of Urban Products. The home fragrance company is celebrating its 20th anniversary this year after launching at Reed Gift Fair in Sydney in 1999. Being a mum to two girls and running a business hasn’t been without its challenges. Read more about Haining and Urban Products’ journey on page 8.
As a shopaholic teenage girl, Gemma Crowe had no idea the impact her eye for design would have. Fast forward to 2019 and she is now the founder of emerging swimwear label, Infamous Swim.
The instant success of Infamous Mini Swim is a testament to the potential of small brands to make it big in Australia’s current retail environment. With almost 50,000 followers on Instagram, Crowe is on the right path. Read all about this success story on page 20.
Social media is a cost-effective way to promote your Mother’s Day ranges and events. On page 24 we look at different ways you can use social media to maximise your sales.
On page 26 we look at added services and different ways of promotions to boost your Mother’s Day profits instore and make it your biggest sales opportunity of the year.
In our visual merchandising article on page 12 we feature retailers that know how to celebrate Mother’s Day in style. If you’re looking for the latest Mother’s Day gifts for your store then check out the newest products on page 30.
