Homewares and kitchenware distributor BeyondCool has scored a major scoop by getting a selection of its products on the TV reality show Big Brother. The opportunity came about when the production team from Big Brother visited the Sydney Gift Show in February while scouting for new and interesting products for the reality TV series.
“This is huge PR opportunity for us being such a small company,” says director Teena Townsend. “To have this many products put into the Big Brother house is very exciting and a real accomplishment we think.”
While airtime is not guaranteed – it is very much down to luck and editing of the coverage into the one hour daily programs – The Floating Mug and Zing Anything Citrus Biggie water bottle have already received air time and exposure on the show.
“There is such potential for unparalled media coverage and exposure for our brands that we could have never attained under normal circumstances and with the budget constraints consistent for a small importing company. Big Brother is huge in the US and our suppliers understand and recognise the marketing efforts we are putting in to promote their brands in Australia and receive this kind of exposure,” she adds.
Other products likely to be placed in the Big Brother house include the Corkcicle wine chiller, Chillsner beer chiller, Vinnebago wine canteen, Zing Anything aqua zinger water bottle and Metrokane electric cocktail mixer.
The exposure on Big Brother has definitely increased Townsend’s appetite for more publicity.
“We have lots of things coming up that offer potential TV coverage on home/garden, renovating and kitchen shows for our new Vinnebago and Floating Mug products as well as other new product lines. “We are trialling a new concept in pop-up showroom events in several states during October which is something very different from a trade show display so we are very excited about these and the response we expect to get from customers.”
Big Brother is currently being shown on Channel 9.
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