Wholesaler and interior design company, Beautiful Spaces Inside and Out (Beautiful Spaces), will launch three new brands at Life Instyle this August in Melbourne.
The brands—handcrafted sugar company Belle de Sucre of France, kitchen and tableware brand JIA Inc, and EKOBO bamboo products from Vietnam—have never been available in Australia before, and Beautiful Spaces is the exclusive importer and distributor.
According to director Allyson Ireland, these brands all reflect the Beautiful Spaces ethos of creating beautiful living environments without spending a lot of money.
“Each brand is of the highest quality and of equal importance is the creativity and unique design of the product,” she explains. “I decided to bring these brands to Australia as they are unique, cutting edge and unlike any other products in Australia.”
Ireland discovered the new products through her interior design background, and during trips around Europe and Asia, where she was on the lookout for quality brands that would also help Beautiful Spaces expand into the hospitality sector.
Because the brands each have their own unique selling points, Ireland says she is expecting a lot of interest from retailers at the fair. “I am expecting a huge interest in our JIA cooking products and tableware… in particular our steaming poachers which offer a healthier alternative to cooking foods,” she says.
“Our EKOBO products are made of bamboo and are light and a sustainably friendly product in keeping with the environment that I think will appeal to retailers… EKOBO offers retailers the option to go with a different material of tableware, being bamboo rather than ceramics, thus providing more variety as well as a cheaper price point.”
She is especially excited to have secured Belle de Sucre, which has been stocked in premium department stores including Galleries Lafayette in Paris and English stores Fortnum and Mason, and Harrods.
“We are very excited to have signed on with Belle de Sucre of France, which sells handcrafted sugars in a variety of shapes, designs and colours,” she says. “They are a completely unique and beautiful product that I think will be received well by retailers, particularly as a gift idea.”
Ruth Cooper
