Since Covid hit Australia over two years ago, demand for sleep and loungewear has just taken off and it seems this trend is still going strong.
At Gift and Lifestyle Melbourne, Bamboozld introduced both men’s and women’s sleepwear ranges, including one in partnership with Smiley.
“Smiley is a European brand that follows the same ethos as Bamboozled,” says general manager, Karen Callegaro.
“It’s quirky and they just want to make people happy. It’s a good fit. We launched the collection earlier this year at the Australian Open and it has been very popular here at the fair.
“Stockists that previously only ordered our socks are changing it up and are now ordering some of our other products including our women’s sleepwear. Especially with Mother’s Day coming up, it’s perfect timing.”
Bamboozld started with bamboo socks back in 2014 and has since branched out into other categories including underwear and sleepwear for both men and women as well as gift boxes. However, Callegaro adds that they have reintroduced some of the basics, so it is not just all about prints and customers have a choice.
She notes that they had quite a few new businesses visiting the Bamboozld stand.
“I think people are just happy to be connecting face to face again, and they can touch and feel our products, which is especially important for new customers.
“Online has its advantages of course, but you don’t get that same journey. It’s just good to be out again, we need to turn the page and get on with it and these fairs are the perfect opportunity to do just that.”
Don’t miss Bamboozld at Reed Gift Fairs in April at the ICC Sydney.
