Baby Village is teaming up with financial platform Paysquad to make buying baby products easier and more affordable for new parents.
Introducing the first-ever ‘buy now, pay together’ group payment option to their checkout, this new initiative will help parents receive essential baby items like prams, car seats and nursery furniture by bringing their ‘village’ of family and friends together, whether it be extended family, thoughtful workmates or friends from across the world.
Welcoming a new baby is a joyful time, but it comes with some big purchases, so many new parents rely on the generosity of gift givers to get the essentials they need, says Emma Thomson, ecommerce manager of Baby Village.
“That’s why we’re thrilled to partner with Paysquad to introduce a seamless group payment option, making it easier for families and friends to shop together,” she enthuses.
“It’s one of the ways Baby Village is evolving with the needs of modern families.”
Indeed, the age-old saying ‘it takes a village to raise a child’ has never been more relevant as parents grapple with the cost-of-living crisis. According to a July 2024 study by Canstar, families with two children now spend an additional $478 per month raising their kids compared to six years ago.
Further, 23 per cent of parents are hesitant to have more children due to rising living costs, 27 per cent worry about covering the costs of raising their children and 25 per cent fear their children are missing out due to financial constraints.
“As a father of two—soon to be three—kids under four, I understand first-hand the importance of a good start,” says founder and CEO of Paysquad, Cam Richardson.
“Partnering with the innovative team at Baby Village to help new and soon-to-be parents get the support they need from their ‘village’ is a big step in making group payments the norm, so families can focus on what matters most—their little ones.”
The Baby Village partnership follows Paysquad’s successful gift card initiative with Prezzee.
