Recent research reveals that 90 per cent of Australian consumers want sustainable products, with a large majority of consumers wanting brands and retailers to be more transparent about the origins and sustainability of products.
This is great news for brands such as kikadu-organic, which just released a new Bath Time range made from 100 per cent GOTS certified organic cotton terry that is gentle and soft on your child’s tender skin.
“Today’s market is saturated with products that claim to have ‘eco credentials’, so it can often be difficult to determine the authenticity of these claims,” says Paula Opfer, owner of Axis Toys, distributor of kikadu-organic in Australia and New Zealand.
“The GOTS quality assurance system provides consumers with a credible assurance of the organic origin of the product, which is verified through an independent third party.
“kikadu-organic ticks both of those boxes with its GOTS certified credentials, making it suitable for the increasing demands from Australian consumers for eco-friendly alternatives.”
The range features wash cloths in their key characters rabbit, fawn and unicorn as well as rabbit ponchos and hooded bath towels available in mustard, rust, pale rose and silver grey.
The cute designs allow you to wash, entertain and play with your child, creating a lovely evening ritual with an animal story that can be re-told every day. They are perfect for post-baths, beach, swimming lessons and evening comfort.
“With our new kikadu bath accessories made of organic cotton, we expanded our kikadu world to include another important and relevant product category that young families need for babies and toddlers and brings fun into the bathroom world,” comments Silvia Henneka, co-founder of kikadu.
The trendy colour palette has been the big driver of the range’s phenomenal success, adds Opfer.
“We have completely sold out of many items and have opened pre-orders for our next shipment due in August.
“We have also just opened pre-orders for our limited release Christmas collection that includes angel dolls, advent calendars and nursery products for babies first Christmas. Like all Kikadu products, they have strong eco-credentials and are made from GOTS certified organic cotton.”
