With Australian Made Week starting in a couple of weeks, the organisers have announced their new ambassador.
Ash Barty will be representing Australia as she highlights how seeking out and buying products bearing the Australian Made logo supports local growers, producers and businesses and benefits the Australian economy.
The former Young Australian of the Year and Australian Open, French Open and Wimbledon champion says buying goods and produce made in Australia also comes with an added feel-good factor.
“There are so many benefits to buying Australian made including creating and supporting local jobs and boosting the economies of cities and towns where the goods are produced,” she enthuses.
“I grew up on some iconic Aussie brands, so I’m incredibly excited to have this opportunity to be part of the Australian Made campaign and spread the word about homegrown favourites and newcomers. Having travelled the world, I feel so much pride in our country and the high-quality goods it produces.”
The latest figures from Roy Morgan Research show Australians are as committed as they’ve ever been to supporting local manufacturing and production with four in five saying buying Australian is important to them, while 67 per cent state they often or always buy Australian-made products.
An overwhelming 99 per cent of Australians aged 18 and over are aware of the Australian Made logo.
“There’s a huge amount of choice when it comes to local goods, plus you can buy with confidence knowing that goods carrying the Australian Made logo have been grown and manufactured locally to Australia’s high standards.”
Australian Made chief executive Ben Lazzaro says he couldn’t think of anyone better to draw attention to Australian Made Week and help push that recognition to 100 per cent than Barty.
“Ash is the perfect ambassador to highlight the best this country has to offer,” he says.
“She is an inspiration and loved by Australians. She has a long-standing history of supporting Australian Made brands including Vegemite and Esmi Skin Minerals, so working with Australian Made is a natural extension of this.
“This is a great time to remind everyone about the direct economic impact buying Australian can have on the livelihoods of thousands of Australians throughout the supply chain. There’s an Australian Made option in just about every product category you can think of, from high-end health and beauty products to industrial materials.”
Australian Made Week runs from 15 to 21 May.
