Mother’s Day is set to be a spending bonanza for Australians as they are predicted to spend close to $1 billion on gifts.
According to research from the Australian Retailers Association (ARA) in collaboration with Roy Morgan, 84 per cent are planning to spend the same or more than they did last year on gifts including gift cards, flowers and homewares.
ARA CEO Paul Zahra says most retailers are promoting Mother’s Day and are preparing to relish a key event on the retail calendar.
“With just under two weeks until Mother’s Day, Australians are set to open their wallets and their hearts,” he says.
“Amid ongoing cost of living pressures, many will be making an exception to spoil their mums or in some instances other special people in their lives.”
Indeed, nearly half of all Australians aged 18 and over say they plan to buy gifts for someone for Mother’s Day. About a quarter (24 per cent) of people who purchase a present will be gifting to somebody other than their birth mother.
“It’s an important milestone to celebrate the immense contribution of mums and the sacrifices they make, but many Australians also take the opportunity to show their appreciation for their partners, caregivers and other family members.
“With an occasion such as Mother’s Day, we typically see shoppers becoming more selfless. While people may be reluctant to spoil themselves due to the high costs of living, they’re still enthusiastic to splash out on loved ones,” he adds.
