Adyen launched its global holiday campaign last month, a part of Adyen’s wider Moments that Matter program.
Moments that Matter leverages the financial tech platform’s Impact Technology to offer its customers opportunities to support important causes at moments throughout the year or in response to an emergency. The first campaign begins this holiday season, featuring the UN Refugee Agency, WWF, Make-A-Wish and Feeding America.
“Charities are often held back by legacy donation structures and processes, and via Moments that Matter we are taking a significant step towards our ambition to solve this,” says Ingo Uytdehaage, Adyen’s CFO.
“We offer the infrastructure that makes this process easier and allows charities to focus on transformative work instead of time-consuming fundraising processes. Through Moments that Matter, we are leveraging the scale of our customer network and our Impact Technology to unlock funds for the UN Refugee Agency, WWF, Make-A-Wish, and Feeding America.”
Moments that Matter allows businesses to swiftly opt-in and encourage their consumers to donate to global causes such as in reaction to natural disasters or humanitarian crises. Throughout the year Adyen will activate campaigns to enable its customers to fundraise at moments when speed of thought and action is essential. In this first campaign, Adyen will match every donation made as part of its one per cent of net revenue for the United Nations Sustainable Development Goals commitment.
“The challenges that we’re facing today are too big, too complex and extremely urgent for one organisation to tackle alone,” says Sindiswa Nobula of WWF International.
“This is why we need everybody on board: governments, individuals and especially businesses that have the resources and the customer base to really allow us to drive collective change and make the impact that we need.”
Via its Impact product suite and vast customer network, Adyen enables customers to seamlessly integrate donations into their checkout processes and convert good intentions into additional revenue streams for charities that support the United Nations’ Sustainable Development Goals.
Adyen customers already leveraging the Impact product suite include the likes of Etsy, LEON and The Body Shop strengthening long-held partnerships by involving their customers in their impact journeys.
