Once upon a time, display windows were retailers’ primary tool for inspiring shoppers to walk through their doors. Although retailers today have a much bigger arsenal for attracting shoppers—both in-person and online—windows still play an incredibly important role. In fact, incorporating technology into your displays is just another way to update them and engage shoppers.
“Even in the era of advanced technology and ecommerce, window displays continue to be a vital tool in retail marketing,” says Anne Kong, professor and program coordinator for the Spatial Experience Design Program at the Fashion Institute of Technology and partner in A+D Kong.
“I personally believe display windows serve as the bridge between our physical and digital worlds. Windows offer opportunities for creativity, storytelling and engaging customers in a way that no other online platform can really fully replicate.”
Retailers can use a combination of colour, pattern, texture, technology and trending themes to create a stage that draws consumers in.
Incorporating technology
Yes, there absolutely are opportunities to incorporate technology into display windows. From Adobe’s new digital dress to immersive experiences like the one in Las Vegas’s Exosphere, the blending of our digital and physical worlds is becoming more common.
“As the digital age continues to evolve, the boundaries between creative fields become smaller,” explains Kong.
“Architects, designers and artists often collaborate and draw inspiration from one another, leading to innovative interdisciplinary work that pushes the boundaries of traditional disciplines. I think the synergy between technology and creativity is going to shape the future in many exciting and unpredictable ways.”
Check out the full article in our retail feature in the latest Autumn edition.
