Ikea partners with Marimekko for new collection
Ikea has collaborated with Finnish brand Marimekko to launch the Bastua range.
Meaning sauna and inspired by Nordic nature, sauna culture and self-care rituals, the limited-edition collection consists of 26 products with vibrant prints, ranging from furniture, glassware and textiles.
This is the first time that Marimekko has designed a set of prints exclusively for a brand collaboration.
“Capturing the essence of Marimekko’s Finnish roots and its connection to the historic origins of sauna culture was a fundamental part of the design journey and the creation of the Bastua prints,” says Rebekka Bay, creative director at Marimekko.
“Marimekko is committed to bringing joy to the everyday lives of people with its bold prints and designs, and we are excited to see this to come true in collaboration with Ikea.”
The collection consists of a variety of items ranging from furniture, glassware and textiles with the vibrant prints. The robes, towels and the first-ever sauna bucket are items one would traditionally use when enjoying a sauna, while the other items are encouraged to be used before or after a sauna ritual whether it’s enjoying a light meal, a cushiony soft seat to feel more grounded, and ways to create a more calm atmosphere such as lighting the Bastua candle which is infused with aromas ranging from elderflower, rhubarb and sweet vanilla.
“Collaborating with Marimekko was a natural choice for Ikea as we are both committed to enabling a better everyday life at home and with the Bastua collection it begins with focusing on wellness first,” says Henrik Most, creative leader at Ikea.
“The collaboration encapsulates the sensations of endless summers and the simple and aesthetic beauty of Nordic nature in furniture and accessories for the home.”
The classic side table complemented with the versatile and coordinated trays and glassware in the collection let you add a spark of Nordic joy to your everyday. The collection also features a bench which is perfect for moments of solitude.
“Nordic furniture design has always been characterised by clean lines and simple constructions that focus on function,” says Mikael Axelsson, designer at Ikea.
“The Bastua side table is my take on this heritage as it is made of birch veneer and with a high edge that keeps things in place.”
The collection will be available worldwide, including IKEA Australia, from March 2023.