Melbourne based design business, WilsonPayne, brings unique Australian characters and icons to life with a cool range of gifts that elevate Australia and make a fun design statement in the home.
“We’re all about celebrating our Aussie icons, reimagining and giving them new life,” explains Stuart Wilson, who with fellow designer Chris Payne is looking to put our most favourite icons on the map and high on the must-have list.
“Each product is wearable, usable and collectable, and a whole lot of fun,” he adds.
When was WilsonPayne launched and what inspired the launch?
We launched in 2018. Prior to the launch, as partners in a design agency, we produced a limited edition tea towel featuring Australian native flora and fauna as a Christmas gift for our clients. The feedback from that gift was so positive, we knew we would have a ready-made captive audience.
We’ve always been disappointed that the majority of Australian themed gifts aren’t even made here in Australia and in most cases are poorly designed and executed. As designers we were in a position to create beautiful designs that addressed that problem.
Our products are perfect for customers searching for a unique Australian gift. All our products are designed and made in Australia.
Can you tell us more about your latest collections?
• Aussie tea towels: After our initial success, we have refined our range to include three exciting new tea towels.
• Aussie Snacks Too, featuring more classic snacks like Twisties, Jaffas and Cherry Ripe.
• Big Aussie Things, showcasing our unique Aussie Big Things like the Big Banana and the Big Pineapple.
• Aussie As, featuring iconic Aussie products like the Esky, the Hills Hoist and the Holden Ute.
• Aussie Socks: our best-known product range has tripled since launching and now includes cute new characters such as Echidna, Platypus and Green Tree Frog, to name a few.
• Scented candles: to better reflect the gorgeous colours of the Aussie landscape, we have elevated our candles by introducing coloured wax and new distinctive packaging for our From Red Earth range.
Read more about this Aussie brand in our Summer digital magazine.
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