People are becoming more mindful when shopping and questioning the origins, manufacturing conditions and materials of the products on offer and this increasingly applies to festive decorations as well.
People are becoming more mindful when shopping and questioning the origins, manufacturing conditions and materials of the products on offer and this increasingly applies to festive decorations as well.
Whether ribbons made of organic cotton, vegan candles, Christmas tree stands made of recycled plastic waste or light decorations for city centres made of biodegradable sugar cane―the demand for these products is growing.
“On the one hand, nature plays a major role as a source of inspiration for designs and patterns inspired by natural textures and surfaces such as corals, mushrooms, sponges, honeycomb structures, shells, leaves or dried flowers,” says Doreen Lortye from Christmasworld exhibitor Vivant Decorations, the Netherlands.
“On the other hand, the issue of sustainability is becoming increasingly important. We try to extend the lifecycle and usability of products through recycling and upcycling. We turn leftovers into something useful and beautiful at the same time. The sales figures show that articles that support the wellbeing of nature are well received.”
Examples include ribbons made of 100 per cent cotton with catchy texts like ‘Handmade’ or ‘Hohoho’, jute cords with wooden beads and brass bells, handmade winter pendants with winter-inspired gold print or the reusable Lucente gift boxes.
Earthy tones remain a strong theme this festive season, especially dark colours like black and brown, while gold and silver as well as dark woods provide a touch of luxury this season and lend glamour to Christmas tables.
Classic pillar candles in a matt look are also in high demand as long as they are sustainable, made from natural renewable raw materials and are offered with completely plastic-free packaging. In addition, reusable gift packaging in glossy looks is also doing very well.
However, colour is still an important feature when it comes to Christmas, especially traditional Christmas colours and motifs with a modern edge. You will see classic Christmas colours in crimson and fir green combined with dark blue and black, and vivid red and rich green combined with white and silver accents.
