In a move that will excite retailers across the country, Rayell has joined forces with DWBH.
Much like Rayell, DWBH has been a family business that has built a name for itself over the years, which made it a great fit for the merger.
“Our parent company was actively looking for wholesale businesses to acquire that represented a strong name within the industry,” says Rayell’s Laura Bartlett.
“DWBH had built a strong reputation of being a reliable and ethical supplier within the wholesale homewares industry. There was a lot to love about the brand.
“I think retailers will enjoy being able to still shop with two brands but reap the benefits of having the ability to use the one checkout, thus saving money on freight.”
Indeed, Bartlett says it is business as usual, nothing will change in terms of the brand name or the products that are synonymous with both DWBH and Rayell.
“Our customers have come to love each individual brand’s DNA, so we are being very careful to retain the look and feel of each brand. It’s super important to us that we continue to provide a seamless service and run of products to our customers. What the merge of the businesses has enabled us to do is look for complementary products and ways which we can expand out our product offering.”
Jal Milne is staying on and will continue to work on all those amazing furniture pieces that the DWBH customers have come to know and love, adds Bartlett, however, a few of the Milne family members are moving on to new ventures.
“We are working in the background to move the businesses so they physically sit side by side in our new distribution centre, along with creating a new website for both Rayell and DWBH, so customers can shop each brand but use the one checkout.
“Also, we want our brands to be more accessible to our customers by opening showrooms where they can visit regularly and be fully across the look and feel of new collections.
“We will be opening a Sydney showroom around November of this year so our NSW customers will be able to see and feel our products in person and will be able to regularly view new releases. More showrooms in other capital cities are in the planning stages,” she says.
“By joining forces, we now have the ability to expand our product ranges and look to develop new brands under new product categories in the future. Our aim is to bring fresh, innovative designs that lead the industry rather than simply follow trends. That can only be a good thing, right?”
