With dog ownership reaching new heights during Covid, high end dog accessories brand DOOG introduced its latest range at Life Instyle Sydney over the weekend to enthusiastic and eager retailers.
Launched 15 years ago at Reed Gift Fairs, the Sydney-based brand has come a long way from the few products it started with.
“We started DOOG with a dog walking belt that my husband invented and we officially launched with four products at the fair,” says co-founder, Jessica Knight.
“That was it and even though we had the tiniest stand of the whole fair, we actually won the most innovative gift that year. Since then, we have grown into one of the best-selling dog collar, lead, outdoor gear and accessories brands in Australia, in fact around the world.”
The new collection consists of dog walking hip belts, bags and treat pouches made of neoprene and was inspired by one of the (many) lockdowns NSW went through during Covid.
“We were in lockdown and all we were allowed to do was walk our dogs. I, like many others, invested a lot in high end activewear and thought, I need to design some dog walking gear to go with my new activewear. So that’s how the neoprene range got its start.”
The line comes in three colours, olive, black and navy. “I design products I would use myself and the same goes for the colours, so I wanted to start with some neutral ones. We might do some brighter colours down the line.
“The bags can be either worn around your shoulders or your hips. They come with built-in compostable pickup bags and a waterproof pouch for dog toys, treats, etc, will keep your bag from getting dirty on the inside. There is also a valuables pocket for your phone and money. So while people are out and about with their furry friends they want to make sure they look stylish doing it,” adds Knight.
Knight also has another brand, Outback Tails, a unique range of pet accessories showcasing the artwork of talented Australian indigenous artists. It is the only eco pet accessories brand working with and giving back to Indigenous artists and was also on display at the fair.
“The bandanas are quite new to the wholesale market and a lot of people haven’t seen them before. They have been online for a while, but they are still relatively new to retailers.
“Feedback to both brands has been great. With so many people getting dogs during Covid, it has been good for our business.”
The neoprene collection is available from next month.
