Get your store ready for Easter
Those retailers that love minimalism will find the latest trends for Easter appealing, with hearted + minimal being the main focus.
Clear lines, restrained colours and natural materials create a calm and pleasant living atmosphere. Cross-seasonal ornaments and motifs, timeless décors and durable materials convey permanence and are therefore ideal for transferring from Christmas to Easter, says trend expert, Claudia Herke.
“hearted + minimal goes very well with Easter,” she says.
“The soft colours with gold as an accent, the minimalism with discreet but thoroughly decorative blossoms on porcelain pendants allow the transfer from the Christmas tree to the Easter bouquet.
“The stylised pendants in the shape of a heart and a blossom are reminiscent of real jewellery and are also conceivable for the breakfast table on Easter Sunday. Combine them with candles and delicate blossoms from floristry complete the picture.”
In hearted + minimal, subtle colours determine the palette. The neutral range is dominated by a light grey-white, a medium grey and deep black. In the cool range, a Nordic blue, frosty mint and wintry green. The warm colour row starts with gold, followed by soft maple and mild rosé.
“The desire for more sustainability is omnipresent and is growing day by day, and permeates all style worlds. At hearted + minimal, for example, rely on bio-based and biodegradable materials, paper and algae as well as durable natural materials such as wood and stone.
“Glass adds a filigree touch, as do floral motifs and accents in gold and brass. Shiny decorations and fragrant beeswax give candles a romantic touch,” Herke adds.