After launching Wellness, Beauty and Kids Toys categories last year, the Iconic is branching out into homewares with THE ICONIC Home.
The new portal will give shoppers access to bedding, stationery, towels, kitchen and bath accessories, tech, aromatherapy, artwork and more from over 130 leading brands including Sheet Society, Aesop, In Bed, Saarde, Crosley, Country Road, Black Blaze, Seed & Sprout, Ettitude and Olive et Oriel.
“We are thrilled to announce the launch of THE ICONIC Home and offer our ANZ customers even more choice when shopping with us,” enthuses CEO Erica Berchtold.
“Whether you are looking to refresh your bedroom space, elevate your home office or stock up on the latest fashion, beauty, sport and tech must-haves, this launch is testament to our unwavering commitment to offer our customers an unrivaled shopping experience in line with their evolving needs.”
The ICONIC Home will feature AERE Home, offering a range of premium linen bedding, while customers can shop for more conscious homewares at the ICONIC’s Considered Edit, an innovative onsite filter that makes it easy to shop via six unique sustainability values.
Currently 45 per cent of the retailer’s Home assortment is shoppable via THE ICONIC’s Considered Edit including brands such as Seljak Blankets and Kip&Co.
Check out these three key spring summer 21/22 home trends from Joshua Nunan, THE ICONIC home buying manager:
1 Mindfully made: “A continued movement to mindful living is influencing a new wave of conscious design. Embrace eco-friendly fabrics or support designs that give back to the community and shop sustainably.”
2 Zen-escapes: “With many of us spending increased time at home, we’re seeing customers look to create spaces that channel retreat and wellness. Create your own at-home sanctuary with neutral toned interiors, minimalist silhouettes, candles and tech-enhanced aromatherapy.”
3 Retro tech: “Old is new again when it comes to tech and audio escapes. Throwback to classic tunes with vinyl record players, turntables and speakers that offer your interiors a retro aesthetic, enhanced with modern-day tech like wifi and Bluetooth.”
