After a year-long break from physical trade fairs, Maison&Objet organisers are excited to announce the September fair will take place in Paris this year.
Held from Thursday 9 September to Monday 13 September, the fair will coincide with Paris Design Week from 9 to 18 September.
Philippe Brocart, Maison&Objet’s general manager, says everyone is looking forward to meet again in person after being apart for such a long time.
“In order to definitively confirm the September 2021 edition, we were impatiently awaiting for the green light from the French Government,” he explains.
“It’s now official, fairs and exhibitions will be able to be held again as of 30 June 2021, with no capacity limit. We are therefore able to announce that professionals will finally be able to meet in Paris as of Thursday 9 September, in compliance with all the health and safety measures imposed by the authorities.
“The implementation of a Covid-19 pass, required by the government, seems to be likely to reassure all the participants, moreover if this also deployed on a European scale.
“The effects of the global vaccination campaigns and their acceleration, the easing of travel conditions, combined with the impatience of the community, which since January 2020 hopes to meet again in situ, suggest that the Paris fall session will be placed under the sign of home decor, design, craft and the art of (re)living together.”
Throughout the pandemic, buyers and suppliers still had the opportunity to showcase and source products through MOM, Maison&Objet’s digital platform, which had more than 2.7 million visitors in one year.
Over 2,000 subscribed brands are now in permanent contact with 220,000 buyers and interior designers, regular users of the platform, worldwide. However, there is still very much a need for face-to-face meetings, with more than 93 per cent saying they will attend the show in September.
“We are in a position to offer a unique ‘In-On-Off’ program to bring together and boost the market,” adds Brocart.
The IN is the trade show (Maison&Objet Paris), at the Parc des Expositions de Paris- Nord Villepinte, which for five days allows visitors to share new collections in order to forge strong and lasting business relationships.
The OFF, in the city, is Paris Design Week, which promotes creation and young talent and opens to the public exceptional landmarks such as the Sorbonne, the Bibliothèque Historique de la Ville de Paris, the Archives Nationales or the newly renovated Musée Carnavalet. It’s an opportunity for some brands to showcase, in their showroom or gallery, their new products to a mixed audience of professionals and general public.
The ON is online, on MOM, the all-year active platform launched in 2016. In September, a smart coordination will be developed between the show and MOM. For instance, the brands exhibiting at the show will be able to broadcast, on MOM, videos of their collections captured before the show or on their stand―a unique opportunity to reach the far-export buyers that might not be able to come to the show and to pursue the meetings with the whole world beyond the event itself.
