Maison&Objet is a trade show many people look forward to as it is held in one of the most beautiful cities in the world, Paris.
Unfortunately, ongoing travel restrictions mean that the September issue couldn’t go ahead in its usual format. However, there will be a digital version called Digital Fair, which will allow visitors to discover new products but also get inspired and meet those who make Maison&Objet, online.
Starting this Friday, the fair is divided into two complementary sections: the Digital Showrooms on the MOM (Maison&Objet and More) platform for ‘product spotting’, and the Digital Talks and Much More on the Maison&Objet website for advice and inspiration.
Since 2016, the MOM platform has been connecting brands and nearly 400,000 international buyers all year round, as a showcase and virtual meeting place. Via this platform, visitors can discover the new collections in a ‘showroom’ format in the spirit of the show’s booths layouts.
Digital Talks and Much More will feature online conferences, product selections, brand pitches and podcasts or live interviews.
Some of the digital conferences include Emergence of new post-Covid-19 trends with trend expert Vincent Grégoire (NellyRodi), Patricia Beausoleil (Peclers) and Jaye Anna Mize (Fashion Snoops) and a taste for sustainable furniture with the rise of young editors (Noma, Dizzy). This session is in English and starts at 12pm Paris time on Saturday 5 September.
Or make your consumer come back to the Covid-19 post shop with an innovative customer experience with Christophe Anjolras (Volcan Design) on 15 September from 6pm Paris time.
The tableware sector will not be forgotten either as chefs such as Guy Martin, Christophe Aribert and Adeline Grattard share their innovative concepts to help us rediscover a taste for the art of living.
Maison&Objet digital fair runs from 4 to 18 September 2020.
