Over the last few years toys have gone through their own revolution with on one hand technology taking toys into the future, while on the other hand a desire for simple and old-school products took toys back to earlier years.
So what can we expect in 2020? It’s all about the environment, virtual reality and stimulating play.
Toys for future―sustainability in play
The current Fridays for Future movement is highlighting how climate change affects us all. The toy industry has a tendency to tackle current issues and reflects the world on a smaller scale. Products that fall within this trend have a firm focus on climate protection and sustainability.
They not only promote environmentally friendly behaviour and raise awareness through play, but they also comprise toys with sustainable aspects such as ecological materials, or articles that have been upcycled or recycled.
Digital goes physical―virtual figures ‘get real’
Characters from well-known computer games and e-sports are becoming popular licensing themes. Youtube channels, apps and messaging services, likewise, offer considerable potential. Users operate within digital worlds and identify with the fictitious content.
In the ‘digital goes physical’ trend, digital characters enter the world of conventional toys. The characters’ physical counterparts become an extension of virtual reality, opening the door to new experiences through play.
Be You!―games for all
The world is colourful and diverse. Play connects everyone irrespective of origin, religion or appearance. This is the fundamental principle of this trend which brings together two objectives: to help people with special needs and to promote tolerance, inclusion and diversity.
People with disabilities or diseases, such as dementia or Parkinson’s, have very different tactile requirements when it comes to toys and games. Products within this theme stimulate their minds and motor skills whilst creating shared experiences.
Source: Spielwarenmesse
