After successfully introducing a homewares range, Coles is now offering a premium glassware collection for summer entertaining.
Coles chief marketing officer, Lisa Ronson, says Coles wants to inspire customers at this special time of the year and help make their lives easier so they can spend more time with friends and family.
“At Coles we are customer-obsessed, and this year we have developed products which are unique and most importantly delicious for Christmas and the entire entertaining season,” she says.
“We have committed to making Coles an own brand powerhouse, and at Christmas time that means helping customers to bring magic to their entertaining with this fantastic brand-new range. We’ve really focused on developing products which are easy to prepare, great value and will help customers impress their family and friends.”
To help them bring a little sparkle to their celebrations, from October 30 Coles customers will earn ‘glassware credits’ that can be redeemed for European-made Spiegelau crystal glasses when they shop at Coles supermarkets and Liquorland.
Customers can earn glassware credits by scanning their flybuys card every time they spend $20 or more at Coles, Liquorland and First Choice. One credit will be earned for every $20 spent in one transaction, and when customers have enough credits, they can redeem them for a box of two Spiegelau glasses, starting from 25 credits, at Coles supermarkets.
