Did you know that 9 out of 10 candle users say they use candles to make a room feel comfortable and cozy? The majority burns candles in the living room, followed by the kitchen and bedroom.
However, with an increased focus on natural materials and sustainability, consumers are looking for better and eco-friendlier alternatives to create the perfect ambiance at home such as soy candles.
We look at five reasons why you need to stock soy candles in your store that will lift your sales and boost your profits.
We love natural
Consumers have gone gaga over natural materials, not just in what they eat, put on their skin or its packaging, but also candles and home fragrances. Soy candles have no artificial ingredients ie they are made from soybeans.
Gone are the days when candles were made of paraffin wax, which consists of petroleum oil and produces harmful by-products when burned or melted. So it’s better for your customer’s health and the environment!
Smell better
Soy candles burn slower than paraffin candles, making the smell linger for longer as it is being released into the room more gradually. While paraffin candles smell fantastic when you burn it for the first time, it does lose that ‘first burn’ smell quite quickly while soy candles will hold on to that scent a lot longer!
Soy candles also have better cold scents, which means that even when they are not lit you can still smell that wonderful scent!
Want to read more? Check out the full article in our candles & home fragrance digital magazine, which is out now!
