As we live in a disposable society, more and more consumers are looking for ways to reduce their waste amid a growing concern for the environment.
With this in mind, Australian company KeepCup and NZ cult brand Blunt have teamed up for a limited edition combo encouraging consumers on the go to resist throwaway and embrace reuse.
While Blunt’s mission is to create ‘for life’ products, reducing the kind of needless disposability that adversely impacts the environment, KeepCup has been instrumental in kick-starting the demise of disposable in the minds of consumers around the world.
Joined by a limitless commitment to reduce waste, this partnership is all about feeling good and doing good―both businesses create iconic products that are designed to be used and reused for the conscious consumer on the go.
“We’re pretty thrilled to be collaborating with KeepCup,” says Blunt founder Greig Brebner. “The message they continue to spread regarding reuse is incredible, and entirely in line with our ethos; this combines with both brands also being all about today’s on-the-go lifestyle.”
The Blunt + KeepCup combo includes the Blunt Metro umbrella―a compact model featuring Blunt’s unique and patented Radial Tensioning System―plus a 227ml KeepCup to take your coffee and tea on the run.
A limited number is now available and retails for $99.
By Marion Gerritsen
