Fair Events has completed its makeover of Gift HQ, unveiling a new logo, website and strategic direction.
Marking the beginning of a new chapter, managing director Gary Fitz-Roy says Gift HQ is focusing on telling its story and sharing the stories of its exhibitors.
“The next chapter is about sharing insights on exhibitors, how they design products, where and what inspired them to start their business, and understand their values such as fair trade, passion for their industry and being independent.,” he explains.
“The time is right to refresh Gift HQ as we prepare for the future of the gift and homewares industry in Queensland and northern NSW.”
In order to tell the story of the fair and its exhibitors, Gift HQ is building its online presence and platforms where the stories of exhibitors and show news will be shared.
“We’re using social media to connect in real time with our audience and keep them in the loop about the exciting features and brands that will be on show at Gift HQ.”
As part of its competitive and innovative exhibition strategy, several new features will also be added to the show.
“We are building a new GBX area at Gift HQ 2017 to give wholesalers and retailers the opportunity to network and create positive business relationships that can potentially offer a return on investment for years to come.”
There will also be a trends wall area, to give visitors an insight on the forecasted trends for the year ahead.
“For many retailers, picking the trends and product lines that will connect to the elusive customer can be challenging,” says Fitz-Roy.
“There are so many options from suppliers and so many factors such as culture, age and location that can influence what sells. Our goal with the trend wall is to create a space that lays out the hottest products so retailers can make concise decisions when preparing for their product buy-in.”
By Marion Gerritsen
