Popular US TV host Ellen DeGeneres has partnered with Royal Doulton to bring her lifestyle brand, ED by Ellen, to a global audience.
Adding to her homewares, apparel and accessories ranges, the ED Crafted by Royal Doulton Collection enables DeGeneres to expand her brand into contemporary tableware.
“I’m so excited to be working with Royal Doulton,” she enthuses. “We’ve created elegant but simple designs that I think you’re going to love.
“I should warn you, they’re so beautiful that you’ll want to gobble up all your food as fast as you can just to see the plates again. But don’t do that, you’ll get a tummy ache,” she adds in typical DeGeneres fashion.
Her lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and consumers around the world, which is why the partnership is a perfect match for the interior living brand says Ulrik Garde Due, president of Fiskars Living Division which distributes Royal Doulton.
“We are more than thrilled to be working with Ellen DeGeneres,” he says. “Her lifestyle, values and personality are highly energising and perfectly align with those of Royal Doulton. The new tableware collection in partnership with Ellen will bring originality and joy to your home.”
The collection is inspired by mid-century artists and designers and combines natural materials and finishes, textures and colour schemes, allowing consumers to build their own bespoke interior collection to suit their individual style.
The range features eight different tableware collections and will launch globally in March next year.
As an exclusive sneak peek, four ED Crafted by Royal Doulton Collection signature mugs will be released in mid-October, just in time for Christmas. Each mug celebrates DeGeneres’ individual personality and attitude, showcasing the words love, joy, kindness and smile.
By Marion Gerritsen
