For the first time Zara Home has opened its online store to customers in the Southern Hemisphere, allowing Australians to shop for home textiles, furniture, tableware and decorative accessories.
Visitors to zarahome.com.au will be able to browse weekly and monthly lookbooks and videos, and can also download the brand’s official app on iOS and Android for mobile online shopping.
In addition to the new online offering, Zara Home has continued its Australian expansion with the opening of a 500 square metre flagship store in Sydney’s Pitt Street Mall. This marks the home décor brand’s 500th store worldwide and includes all collections including Zara Home Kids.
Covering two levels, the Sydney store will present two trend-driven collections per year, with new items arriving twice a week to refresh the range. The fitout features neutral colours with chestnut wood and marble floors and is described by the brand as “an avant-garde and elegant concept in harmony with the simplicity and respect for nature upheld in materials used within the store”.
Just as its fast fashion counterpart does with clothing, Zara Home aims to bring trends from international runways into the home, helping customers create a warm and fashionable environment.
By Ruth Cooper
