Selected local jewellers are now stocking Forevermark after the brand launched in Australia this month.
The move follows Forevermark’s expansion across Asia, North America and the Middle East and comes from its partnership with Canada-based Crossworks Manufacturing, which has signed on Storch & Co for Australian distribution.
“Working with Forevermark and Crossworks brings many opportunities to Storch & Co,” says Daniel Storch, Storch & Co managing director. “I am excited to be supplying Forevermark diamonds to some of the finest, most highly regarded jewellers in the country.”
Forevermark diamonds come with a promise they are not only beautiful and rare but responsibly sourced. This is officiated by an inscription of an icon and number, which is invisible to the naked eye.
“We are delighted that Forevermark will soon have a presence in Australia,” says Stephen Lussier, Forevermark CEO. “We have developed a brand that not only defines quality and integrity within the diamond industry, but that also inspires leading jewellers to create precious and exciting diamond pieces.
“Forevermark has moved from strength to strength over the past five years and we have been able to introduce the brand to many new markets throughout the world. The demand for Forevermark continues to increase; awareness amongst consumers has escalated about the importance of selecting responsibly sourced diamonds of the highest standard. Every person who receives a Forevermark diamond can feel both proud to own, and to wear it.”
Forevermark diamonds have been worn by celebrities including Nicole Kidman, Michelle Obama, Gwyneth Paltrow and Jessica Alba.
The brand was launched in Hong Kong, China and Japan in 2008 by the De Beers Group.
