Five years after launching with a handful of products, Vinyl Design is relaunching its website to better showcase its unique wall decals. This means the wall decals feature on a separate website to the brand’s accessories and homewares pieces, which will be sold on the soon to be launched Vinyl Living website. The new Vinyl Design website has a cleaner look than the old version and will soon feature a wholesale login page for retailers to order online. Co-founder Julia Fantini says a good website is imperative in running a business these days. “Our business is mainly online, it’s very important to rank well in Google searches and to have a website that’s easy to navigate – considering how many products we have,” she explains. “It’s always a work in progress, after launching there are so many small things to fix and improve.” The new website has had positive feedback with strong sales after relaunching. It comes as Vinyl Design unveils its new wall clock range which features clock decals with real clock mechanism. “We wanted to create something not just decorative but functional as well. We noticed that customers love our chalkboard range, I think it’s because they see a real value in a product that is both decorative and useful – they can write their shopping lists, notes and reminders on the wall. We want to achieve the same with the clocks range.” Vinyl Design will continue to work on producing fresh and humorous designs but is also planning on attending trade shows overseas next year.
