Axis Toys appointed exclusive distributor of Cayro games
Wholesaler Axis Toys is bringing the Cayro range of games to Australia for the first time, after being sought out by the Spanish company.
According to managing director Paula Opfer, it was a natural step to add Cayro to Axis Toys’ growing portfolio. “They sought us out because we distribute Miniland and WWF which they also have strong ties with,” she explains. “It was a very easy decision and ticked all our boxes.
“The range is of high quality and really well packaged, the price point is good, the supplier is professional and their range was a perfect fit with our needs as it took traditional games and crafts and provided a modern or classic feel that‘s very refreshing.”
Axis Toys will be distributing items from Cayro’s toy range—which has been its core business since 1954—and its more recent craft range. Opfer says Cayro will be a good addition to the Axis portfolio as the company’s craft and games ranges both needed to be developed.
“We launched the range online last week and the response and feedback has already been beyond our expectations, which is a wonderful start to 2015,” she says.
The Cayro range will be on display at the Sydney Home & Giving Fair this month, along with a new collection of the popular German Gotz dolls. “There are over 35 new dolls in the range this year and we’re launching with 22 dolls from early April and the balance from August. What makes this year’s range even more exciting is that Gotz has a new fashion designer so the clothing is even more fun, colourful and stylish.”
Also on display will be a range of snow sledges from Finnish manufacturer Plasto, perfect for Australian children hitting the slopes. “I think it’s a fun addition to our range and although we have a limited ski season, it provides a first time must have snow experience to the kids at the slopes just like in Europe.”
The sleds will be available from early March.