Bathroom and kitchenware wholesaler Supertex Industries has taken on distribution of four new brands, to be unveiled at the February Home & Giving Fair in Sydney.
The new brands—Alixx candles and diffusers, Freeform trays, Stoneglow candles and diffusers, and Compactor beauty organisers—reflect Supertex’s desire to bring innovative European products to the Australian market, says managing director Lisa MacDiarmid.
“All our new brands continue our mission to furnish our customers with more beautiful bathroom and kitchen homewares for better living—from quality affordable products through to truly distinctive luxury items,” she says.
Supertex is the sole Australian distributor of Compactor, which offers home storage solutions for cosmetics, jewellery and accessories. “Compactor is the market leader in Europe, and all products are carefully designed with emphasis on functional detail, quality materials and visual beauty.
“We are constantly travelling and reading, looking for new and lovely products that balance our range portfolio. In addition to the brands we source, we design the ranges in our own brands, so we are constantly looking for new ideas and colours for these ranges as well.”
MacDiarmid is confident that retailers will love Supertex’s new brands, as well as the new additions to in-house ranges, including new bathmat and robe colours and soap fragrances. “We know retailers are always after something new and special and our new brands should more than meet their expectations. Our colour and style additions will reinvigorate existing ranges and signal that Supertex will continue to build a strong presence in the homeware, gift and body care markets.”
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