Gift wholesaler Gibson Importing has added some fun and quirky new brands to its portfolio, which were all launched at the Reed Gift Fair early August.
Exotic Garden is a contemporary range of giftware designed in Australia exclusively for Gibson Importing. The collection includes fragranced candles and sachets, tea sets, dresser accessories and notebooks. Using this year’s most popular fashion colours fuchsia and teal, Exotic Garden merges traditional elegance with contemporary fashion designs, says managing director Jamie Moir.
“Customers loved this fresh new look and we have seen a real trend in matching ceramics with gift accessories that complement the range,” he adds. “We are already working on a big range extension for 2015.”
Another exclusive for Gibson Importing is the Original Design Factory (ODF) range. Fun and quirky, the product comes in a handy CDU, making it easy for retailers to display. The range includes quirky cactus writing pen, mood lights, yellow and heart and ball shaped ducks, party glass markers, beer tracker bottle opener and portable pint glass.
“Not only did ODF generate lots of orders, it also generated a lot of laughter on the stand. Customers loved the quirkiness of this range and it was one of the biggest winners on the Gibson stand.”
Under the Unity brand, Gibson launched Indigo, an exclusively designed home décor range including vases, lamps and decorative plates, which created quite a buzz at the fair as well as Cushion Talk, a home décor gift range of inspirational and fun cushions ideal for gift and homewares stores.
“The combination of giftware pieces matched with some stunning homewares pieces for the Indigo range made a big impact on our stand and was our hottest selling range at the Melbourne fair,” says Moir.
“Cushion Talk is a really fun range that generated lots of interest from existing customers and attracted many new customers, which was great. We have high hopes for Cushion Talk and can see it becoming a core brand for Unity.”
