Beach themed homewares and furniture wholesaler K.Trade Australia has rebranded as Vintage Beach Shack to better reflect its product offering.
Owner Sarah O’Neil believes the new name Vintage Beach Shack is the perfect setting for her pieces.
“It is [also] the name of our store in Noosa – we stock a mix of recycled vintage furniture along with our range of cushions, lampshades [and] art,” she says. “The name is very memorable and says more about what we do – our range of wholesale homewares has a vintage beach shack feel about them and I decided to rebrand the complete range.”
The rebrand – which involves a new look and logo – has received a positive reaction with many saying it is a great match between the business and its products.
According to O’Neil there are many benefits to rebranding such as a fresh look and attracting new clients. “Change and new directions are always good for business,” she adds.
Along with its beach inspired pieces Vintage Beach Shack also has more than 1,200 cushion covers from the Netherlands including an exclusive Beatles collection.
