the new website for baby clothing and gifts business anna & sally has launched after the duo designed the site in-house to get it just right.
based on the south coast of new south wales the mums had spent years trying to get their site perfect, so they decided to ditch the web designers in favour of doing it themselves.
“anna is the creative force behind the brand and felt frustrated that she could not manipulate the style and images as often and as quickly as we needed it updated,” says co-director sally power.
“we love to keep things moving, updating the site as soon as a photo shoot has taken place or new collection has landed, or if we want to have a flash sale.”
the new page now features greater use of social media which power admits is imperative in today’s fast-paced consumer economy.
“[it] means we can respond quickly to any event and being up to date is key for managing our business.
“our customer base is predominately mums – busy mums need to be able to pop online and buy a gift or clothes for their little one quickly, easily and with confidence in the brand. an up to date website provides this functionality and confidence,” she explains.
