As we are moving well into 2024, fresh packaging design trends are emerging, offering new ways for small businesses to showcase their products. Whether it’s to revamp existing packaging or to launch something new, here some of the top trends for the new year that are ripe with inspiration.
1 Interactive packaging
This trend, also dubbed as ‘smart packaging’, allows brands to actively connect with consumers by making packaging multifunctional. This can mean physical interactivity (a cereal box that can be folded into a board game or a wine bottle label that’s a puzzle), sensory engagement (scratch-and-sniff labels) or sustainable packaging that can be planted to grow flowers or herbs.
2 Augmented packaging
While interactive designs focus on blending form and function, augmented packaging deepens the brand-consumer connection through QR codes. Consumers can scan the code to either receive an exclusive discount or voucher or simply receive a personalised thank you message.
3 Saturated pastels
This trend offers a nuanced blend of softness and impact, capturing consumers attention without being overpowering. Businesses can tap into this trend which can also be labelled as ‘dopamine colours’, representing feel-good colours that are gentle, yet make an impact.
4 Discreet but deluxe
In an era of bold overstatements, discreet but deluxe packaging is a type of ‘quiet luxury’, embracing the allure of the unseen through the art of storytelling. Businesses can relish in the power of subtlety and use this trend to craft a memorable product experience between the brand and the customer.
5 Flat graphics
Carrying on from simplicity, this trend is all about clean lines and unadulterated colours epitomising the notion that ‘simpler is better’. This packaging exudes a minimalist charm while standing out in an often-extravagant market.
Source: VistaPrint
